Does your website Load In <2 seconds? That is slow! You might be wondering that <2 seconds is really fast, how can I call it slow. But in the world of Google, <2 is considered slow.
Well, when creating a website, you must have taken special precautions to have everything in place. But all your hard work goes in vain when your page fails to open in front of your visitors within a millisecond.
WordPress is one of the most famous website builders, almost 35% of websites which you find online are designed using WordPress but there are cases where your WordPress website takes more than 2 seconds to load.
We bring to you 10 smart ways which will make your WordPress websites load faster and your business flourish.
Before we move further let us take a look at why speed matters.
SPEED MATTERS
Site speed is very important not only for getting you more visitors but also for many other factors. Such factors are:
- High ranking in search engine result pages.
If your website takes more time to load, your ranking in the result pages might fall.
- High site speed brings in a better user experience
For better user experience, site speed plays a vital role. If you were to visit a page, will you keep waiting for the page to load or switch to another page?
- High conversion rate
Great site speed plays a vital role in elevating conversion rates which ultimately brings in more revenue. So if you have an e-commerce site, speeding up your website is a non-negotiable deal.
SPEED UP WORDPRESS:
Follow the following 10 smart ways to speed up your WordPress site and reduce the loading time. By following these ways you can bring down your loading time below 2 seconds. But before using them make use of your test your site’s speed so you know what exactly you need for your website.
- Latest PHP- 7.0+
- Use good quality of web hosting which is optimized for WordPress and speed.
- Refrain from using many WordPress plugins as they will slow down your website
- Optimize your images so that they load faster
- Select the latest WordPress themes which are faster and modern
- Choose the location of your server in accordance to your idle customers’ location
- Use CDN network for a faster delivery
- Avoid adding many scripts and videos
- Reduce the DNS lookup
- You can do so by following a few steps:
- By replacing the script which is taking more DNS lookup time
- Use a DNS provider which is quite fast
- You can use CDN for a better experience
- Use DNS prefetching in WordPress
- Remove the transient options
In case you don’t know about what Transient options in WordPress are, then let me guide you through this.
What is WordPress transients?
Transient API allows the web developer to store various data in the database. Transient have a fixed expiration. These expired transients are automatically removed from the database, but sometimes this doesn’t happen. The expired transients might accumulate in your database and result in slowing down your website.
The best option is to remove these expired transients.
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CONCLUSION:
Being a part of this fast-paced world, we are obsessed with speed. This is the same case when it comes to websites.
It is good to be obsessed with speed, but then you should consider more user friendly metrics than the numbers shown by your speed testing tool like GTmetrix or Pingdom.
You can also see the status of your page in google analytics or any other stats tool that you use. So make sure that you are constantly updated about the above ways, whether they are effective or not.
Many of the ways involve removing scripts. Before doing so keep your customers in mind so that you don’t lose some important scripts and functionalities that you have built with so much dedication over the past time.
Along with taking care of your speed, make sure you keep conversions in your mind. Thus make changes according to long run use.
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