Why You Should Start Building An Email List Right Away

Building an email list is very important for any business owner or BLOGGER who is starting out his online career.

However, most people tend to ignore the importance of creating email lists.

The following sections will tell you about the impact email list have on traffic and revenues of your website.

Let us first gather more information about what email lists are and what benefits does it give us over the traditional social media marketing.

WHAT IS EMAIL LIST?

The email list consist of the name of people who wish to receive further emails and notifications from your website.

This list also has their email addresses arranged properly next to their names.

Building an email list is very easy. You can build an email list using any software meant for marketing. Through email lists, you can easily send a bulk of notifications and promotional content regarding your blog, site, or page.

If we compare social media marketing with email marketing we can get the following comparative results.

SOCIAL MEDIA Vs EMAIL MARKETING

Social media has not only taken over regular messaging but also over marketing techniques. However, people tend to ignore the advantages email marketing has over social media marketing.

If we look at the signup page of most of the social media handles, you will find out that the first thing they ask for is an email or your phone number. The sole reason behind this is the marketing technique.

Even these companies know that the best way to stay in touch with their customers is by using email. Then why should you stay behind?

Social sites can be called seasonal. Their popularity is set on their features, over the decades we have seen many social media platforms vanish from the market. But email has been constantly with us.

According to a survey, more than 90% of people check their emails daily.

So you see email has already set up a wide range of the population in its favor.

Thus, before you move towards social media marketing make sure that you have already set up a benchmark with your email marketing skills.

Let us now look at various reasons supporting the need of building an email list.

WHY WE SHOULD BUILD AN EMAIL LIST?

Email subscribers are those people who are genuinely interested in your website. Their interest has made them crawl into your email list.

Thus they would be the visitors to convert into your customers.

If we look at some surveys, people in the email list tend to convert into customers 10 times more than those targeted by social media marketing. Thus it shows 10 times higher conversions.

Let us look at why we should build email lists:

• Email tends to be more personal

The email directs you into your visitors’ inbox. Nothing would affect your email’s personal reach to your customer.

• Email is purposeful

People fill up a form to get into your email list. This shows that they are genuinely interested to get updates from you. Thus this means, that they would be very receptive to your emails.

• Email can be used to target audience

Since you already know about their interest in your website, you can just send them emails for relevant offers and notifications.

• Ownership of your email

While using social media marketing, your hard work can go in vain if the platforms change their policy. However, while using email lists no policies can hamper any of your hard work towards SEO or marketing.

• Emails are delivered to a person privately

Emails are not posted on timelines and thus are not available for public view. they are delivered privately. Thus your subscriber views the message privately and feels more confident to ask about the deals or more information.

• Wider reach

Emails are used by almost everyone. Thus you can send your proposals or offers to a wider population.

Let us now look at things that you need for creating an email list.

WHAT DO YOU NEED FOR BUILDING EMAIL LISTS?

You just need three things for building an email list:

• A WEBSITE or YOUR OWN BLOG

• Best EMAIL MARKETING SERVICE

• Converting opt-in forms

CONCLUSION:

Hopefully, the above sections were able to provide you with enough information for answering your questions regarding building email lists.