Check out the best WordPress analytics plugins for 2023
If you have an online business, an analytics tool can be very useful in evaluating the performance of your website.
By installing an analytics plugin on your WordPress site, you can get all of your site statistics, metrics, and insights without leaving your WordPress dashboard.
It helps you track the number of website visitors, see where they are from, what content they like, and how they interact with your website.
While there are plenty of WordPress analytics plugins online, they aren’t All equally good, so for you here are the best analytics plugins for WordPress in 2021.
With help of these plugins, you can get the data you want to help your website grow.
MonsterInsights
MonsterInsight is one of the best WordPress analytics plugins. MonsterInsight is a very easy to find important business analytics data through the WordPress dashboard reports.
This plugin offers advanced tracking features like tracking file downloads, affiliate link clicks, outbound link clicks, mail and phone link tracking, and much more.
Get detailed reports on your visitor’s country, gender, device, and more, Use the Forms add-in to track form views, submissions, and form conversion rate, Use the Forms plug-in EU compliance to make your website comply with
GDPR and other EU data protection regulations and many other features with MonterInsight. Overall, it is a very powerful and popular Google Analytics plugin.
ExactMetrics
Next on our list of the most effective WordPress Analytics plugins for Google is ExactMetrics.
This plugin allows users to easily install the latest Google Analytics tracking code in the website header to easily view reports in the WordPress admin area.
Its beginner-friendly reports deliver stats in your WordPress dashboard so that you can take a peek to peer how your internet site is doing and what strategies are working.
In addition to real-time stats and incredible reporting, this Google Analytics plugin consists of associate hyperlink monitoring, demographic reporting, report monitoring,
occasion monitoring, superior attribution linking, and more. Some of the principal functions of ExactMetrics encompass putting in place Google Analytics without coding,
special dashboard reporting, monitoring 404 mistakes in Analytics, monitoring occasions like report downloads, clicks on outside links, etc.
GA Google Analytics
GA Google Analytics is a simple, lightweight, GDPR compliant, and popular Google WordPress Analytics plugin.
It doesn’t enter or display statistics, but it does the job well. It’s ideal for complex websites with hundreds of pages.
If you’re happy with keeping Google Analytics off your WordPress dashboard but want to make sure the tracking code is on every page, then this plugin is for you.
For additional functionality, you need to upgrade to the Pro version of this plugin. This Google Analytics plugin is simple and efficient
Analytify
Analytify is a huge hit in the world of WordPress analytics and installs your Google Analytics tracking code for you.
You can access your data directly from your WordPress dashboard via the interface.
Analytify is particularly well suited for eCommerce businesses, freelancers, and agencies who want to present customers with actionable data in a single view.
You can also manage your UTM campaigns with Analytify. For those of you who are unfamiliar
with this or want more information, check out my guide on Tracking Your Leads Using UTM Parameters.
Good to know that you can monitor these campaigns right from this WordPress plugin.
The only downside is that the free version is quite limited, and if you want to take advantage of all of its features, you’ll have to buy the premium version
Enhanced Ecommerce Google Analytics
Google Analytics Enhanced Ecommerce Plugin is a great free WordPress plugin for WooCommerce.
The plugin helps track important metrics like conversion rate, see which product has the highest view-to-cart or view-to-convert ratio,
track abandoned carts and impressions, clicks and profit on products, and much more. detailed reports offered by Google Analytics,
as well as 4 new reports included in Advanced eCommerce Shopping Behavior, Payment Behavior, Product Performance, and Sales Performance.
But just like with Analytify, you need to get the premium version if you want to take full advantage of this plugin.
Google Analytics by 10Web
Another freemium plugin on our list is Google Analytics from 10Web. This is an easy-to-install plugin that allows you to set and manage goals,
create and use custom dimensions, and view Google Analytics reports from the comfort of your WordPress admin area.
Like MonsterInsights, Google Analytics from 10Web also offers integration with Google Ads and Adsense.
This gives you important data about your advertising campaigns and general data about your website in the same dashboard.
10Web’s Google Analytics also offers exceptional customer support and promises to resolve your problem,
if any, within 24 hours. You’ll need to upgrade to the paid plan to access advanced features
WP Google Analytics Events
WP Google Analytics Events makes it easy to send events to Google Analytics when WordPress users scroll to a specific point of interest on your website or click certain items.
Tracking events in Google Analytics is incredibly powerful and useful in understanding what your visitors are doing on your website.
With this plugin, you also get features like the ability to use events to compare the performance of call-to-action button tracking (CTA) links,
page navigation and contact form submission, and even the premium version. offers features like YouTube and Vimeo tracking.
WP Statistics
WP Statistics is one of the best WordPress analytics plugins on our list and it helps you keep track of your visitors’ activities in Google Analytics.
It does not offer any advanced monitoring functions that are great for finding stats that are important to your business.
WP Statistics allows you to know your website statistics without having to send your users’ data anywhere.
You can see how many people are visiting your personal or business website, where they are from, what browsers and search engines they are using,
and what content, categories, tags, and users are getting the most visits. Your WordPress backup, but you can delete old data to keep storage costs manageable.
Heap
Heap is a one of the powerful WordPress Analytics Plugins. It is a website analytics tool that allows you to collect code-free data for every click, tap, edit, scroll, and visit the page.
It contains advanced behavioral data that you can use to deeply analyze your website traffic.
Designed for people who love data, Heap enables personalized reporting, visualization, and monitoring.
The main difference between Heap and Google Analytics is that Heap focuses on automatic event tracking,
while Google Analytics can only automatically track page visits. easy user tracking,
even though separate devices and cookies For eCommerce sites, Heap offers advanced attribution, conversion rate optimization, faster reporting,
and user tracking not only for acquisition but also for long-term value. You can only track 10,000 sessions per month with the free version of Heap.
Clicky Analytics
Clicky Analytics is one of the most popular WordPress Analytics Plugins alternative to Google Analytics that more than a million websites rely on for real-time statistics.
With Clicky you can get detailed data like individual visitors and their actions, average time on the website, average actions, bounce rate,
campaigns, and more Instead of just reading the reports, you can see what your site’s visitors are up and about.
Clicky provides detailed information that is easy to understand for the average blogger. Most of the features are available for free,
but some features such as video analytics and personalized data tracking are only available with the paid version.
Matomo
Matomo, formerly known as Piwik, is one of the leading open-source WordPress Analytics Plugins.
A big difference between Matomo and Google Analytics is that Matomo does not share your data if you turn it off.
you are using a website that promotes privacy, so this plugin may be a good option for you.
It comes with all the features you can think of including events, goals, eCommerce, registered WordPress users, heat maps,
a / b testing, and more. You can try Matomo for free, but if you want to keep the user tracking feature, you may need to get the pro version.
Crazy Egg
Crazy Egg is one of the open-source WordPress Analytics plugins that offers a completely different perspective than most as it
adds Crazy Egg tracking code to your website so you can see visitors pass by and click on the heat of the cards in real-time.
In addition to heat mapping, it shows how far people have traveled to your pages so that you can analyze your website content.
The Confetti tool allows you to segment clicks on referrals, sources, search terms, etc.
Another standout feature is A / B testing, Crazy Egg’s A / B testing can help you choose the right colors, content locations,
text, and images to increase conversions. If you need to make any changes, you can also do it easily with the help of Crazy Egg editor.
Statcounter
Statcounter is one of the best WordPress Analytics Plugins, It makes website analysis easy and is trusted by over 2 million websites. With the Statcounter plugin,
you can link your website to Statcounter’s cloud-based website statistics counter service. The service provides basic website stats like page views,
sessions, visitors, new visitors, etc. Statcounter has other great features like the ability to add descriptive information about your visitors
so you can better keep track of them and visitor alerts to notify you when a single visitor returns to your website.
However, this website analytics solution lacks some of the advanced features of other solutions on this list, such as B. Affiliate Link Tracking, Event Tracking, etc.
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